A love letter for moments of uncertainty

A beloved client of mine reached out a while back with a vulnerable request. She was having a hard moment — a launch didn’t go as planned and enrollment for a new program was low. She was worried about paying her bills.

What do you do when you feel like this? she asked.

This is what I told her, and what I want you to hear now, too:

Sweet one. All of this makes so much sense — your feelings, your worries, your fears. Of course you’re worried about making ends meet. Carrying the pressure of remaking the wheel month over month is exhausting. Playing the constant pivot game is exhausting, too. I see your exhaustion. It’s so valid.

And you’re not alone in the fear. I can feel your words in the bottom of my gut. I’ve had so many moments like this in my business, and I know I’ll have a thousand more. In those moments, we often reach what Liz Gilbert calls “the ends of ourselves.” We feel like we’ve tried it all. We don’t know what’s left.

Here is what I do when I feel like all might be lost.

First, I feel the feelings. I let them slide down my spine. I grovel. I lie awake at 3 am wondering if I’ve done it all wrong. I feel angry that things are the way they are. I cry.